LOS ANGELES WORLD AIRPORTS (LAX)

Los Angeles International Airport, known for traffic and confusion, needed to manage public perception during a 13-year, $14B modernization. We launched "LAX is Happening," a campaign using humor and practical updates to turn construction chaos into a story of progress. This approach improved traveler sentiment and anticipation, proving that even complex infrastructure projects can thrive with clear, engaging communication.

Agency- Phelps / Copywriter- Beau Elwell / Designer- Hiroko Suyama