AUTODESK ARCHITECTS

AutoCAD revolutionized architectural design for decades, setting the industry standard. But as competition grew, Autodesk needed to defend its legacy and reassert its innovation leadership. Instead of focusing on features, we created "That's Future Building," a campaign that inspired architects to push creative boundaries. It celebrated Autodesk’s power to enable collaboration and turn architectural dreams into reality, reconnecting the brand to its core promise: empowering teams to build what was once impossible.